Wireless

Lifecycle Management Gives Wireless Providers a Business and Operational Advantage

In less than 30 years, mobile handsets have become a part of daily life for over 3 billion people. This large, advanced market presents fundamental business and operational challenges for mobile operators, as new subscriber additions start to slow, and growth is difficult to maintain.

What is now the industry-norm of aggressive, flat-rate pricing for data services leaves little room for revenue and margin advancement, so the capital cost to add capacity is no longer offset by an uplift in income. In addition, market offerings are increasingly overlapping, as competition between global, regional and emerging providers becomes fiercer.

To retain a competitive advantage, Wireless Service Providers need to develop more innovative and flexible product and service offers and get them to market faster and more cost-effectively, while still delivering an excellent customer experience.

Voice and Data Convergence

While Mobile Service Providers are bringing together voice and data infrastructures, and leveraging existing and new platforms, many are failing to leverage their BSS and OSS systems to achieve effective service delivery, performance, cost optimization and bottom-line results. Systems tend to be homegrown, and lacking in cross-operational functionality or metric analysis.

Operational Integration Enhances Subscriber Value

To achieve the operational efficiencies that will bring you closer to your business goals, your systems need to work seamlessly and simultaneously. Your back-end service must span disparate BSS and OSS systems, as well as multiple, different technologies.

By carefully orchestrating your service operations, you will achieve smooth operational integration and ensure fast, effective, agile order management along with the delivery of exceptional subscriber value, without losing control of your costs.

Using Product and Service Catalogs to Transform Wireless Services

A consolidated approach to BSS unifies multiple service orders and workflow processes, while providing the front-end flexibility and customer experience to rapidly differentiate product offers, and confidently deliver them to market, creating strong customer satisfaction and loyalty in the face of competitive offerings. Often described as product and order lifecycle management solutions, these software suites offer the following advantages:

• Common data model ensures consistent product and bundle offerings across multiple wireless markets. A holistic view of the product offer includes all underlying services
• Consumer self-provisioning of value-add services post-sale removes the support-costs of manual service provisioning, correction, order re-confirmations and order fall-outs to create a unique customer experience

Increasing Average Revenue per User

By unifying the product and service catalog, you will gain the end-to-end visibility and tracking that enables you to provide your customers with distinctive product offers and bundles, and better orchestrate the full-service provisioning process. This catalog-driven approach gives you the speed and flexibility to meet competitive threats head-on, and bring product changes to market quickly, providing your customers with faster, more responsive service that minimizes mistakes. Not only will you improve efficiency and contain costs, but you’ll also increase ARPU and customer satisfaction.

ConceptWave Catalog-Driven Order Fulfilment

In the wireless world, success is defined by speed of response, offer variety and differentiation, all of which translate into satisfied mobile subscribers. ConceptWave’s catalog-driven order fulfillment solutions enable you to introduce complex multi-product and service offers in record time.

You will be able to re-tune or change existing offers immediately to counter competitive moves and simplify the way you manage service orders across wireless and unified networks. Our Product Lifecycle Management and Order Lifecyle Management solutions provide a seamless transition from focused Voice and Data capabilities to full management of the Voice, Data, Messaging, Entertainment, Commerce and Enterprise Products you offer across mobile applications.

To learn more:

Read a Case Study about ConceptWave.